SEO Link Building Techniques

There are loads of ways to build links. As we’ve discussed, the ones that you choose should depend on how competitive your industry is and what resources you have at your disposal. You need to think about how much time you have and whether you have access to content writers, designers, developers, authoritative people in your company, etc. If you can weigh all of these things up, it should give you a better idea of which techniques you can prioritise.

Remember the list of questions you need to be asking yourself here:

★ The goals of the business

★ The assets and resources you have available to you i.e. design

★ The types of links you need based on your own link profile

★ The types of links you need in order to compete based on the link profile of your

competitors

★ The amount of time you have

At this point, I’m also going to highly recommend you check out this epic list of link building

strategies from Jon Cooper. It is easy to filter and sort which unfortunately is not possible in

this book!

Here are a number of techniques in more detail. I’ve explained each technique using the

same structure:

★ A definition of the technique

★ The types of links you can get with this technique

★ The process you use for this technique

★ Further reading and resource for this technique

These should not only educate you on the technique, but also help you go and apply it straight away if you choose to. Make sure you refer to the chapter on how to choose your link building techniques if you’re not sure which techniques you should be using. You will also notice that I’ve tried to include opinion from Google on certain techniques where possible, while I don’t advise that you take everything they say as 100% true, I do think you should know what they have to say. It can give you an indicator of what to avoid and what to be careful of.