Getting Links from Customers

Getting Links from Customers

Definition: If you can incorporate this into your process, this can be a great way of getting good links that your competitors won’t. The idea is that you run campaigns that encourage your customers to link to you. You can do this by following up with them after they have purchased and asking them to blog about their experience. Another way is to add an optional field to your customer registration process that asks customers if they have a blog, you can then segment by this and run campaigns that target these customers.

Types of links you get: You are not likely to get a high volume of links with this method because many customers may not go to the effort of writing about their experience. However you do have an advantage in that these are the types of links that your competitors may not get. You are also likely to get deep links to product pages and branded or partial keyword match anchor text. This technique is probably best suited to ecommerce websites.

The process:

★ On your order confirmation emails, add a simple, short sentence that suggests if

customers have a website, that they link to you

★ Add an optional field to your customer registration form along the lines of “Do you have

a blog? If so, enter it here”

★ Then make sure you follow up with these customers after their purchase

★ You can also segment your mailing list to include those who have a website – then send

email campaigns to them with incentives to link should as competitions

Additional resources:

★ http://www.seomoz.org/blog/headsmacking-tip-1-link-requests-in-order-confirmationemails