Article Submissions

Article Submissions

Side note – it is unfortunate that the first technique in the list is this one, but I can’t help alphabetical order! But I wanted to include it for completion and to tell you to be careful and mainly avoid it.

Definition: Link building using article submissions involves writing a piece of content which is then submitted to an article directory, it then contains one or two links back to your website. There are two ways this can generate links to your site. The first is by you submitting content to lots of these article directories, either manually or by using some kind of automated software. The second is by other people going to the article directory and using your article on their own site and then keeping the link in place.

Types of links you get: Pretty low-quality although you can get high volume and domain diversity. You can usually also get the keyword anchor text of your choice, much in the same way you can for guest blogging. However, you have far less control over the quality of sites that your content will appear on, especially if you use automated software to syndicate content.

I very rarely recommend article syndication as a link building tactic now, there are odd occasions but on the whole, I don't recommend it. Here is what Matt Cutts had to say about article marketing in 2011 and a follow-up in 2012.

It is pretty clear that Google does not see it as a quality link building tactic, and it is, no doubt, working on spotting these links algorithmically and discounting them.

The process: The article syndication process can vary depending on whether you are using automated software or whether you are submitting to article directories manually. I'm not going to recommend automated software here so I'll just go through the manual process.

1. Register an account and setup a profile at article directories

2. Create your content either yourself or using a content writing service

3. Add a bio and your links to the end of the article

4. Submit to your chosen article directories

Additional reading:

Here are some additional resources on article syndication:

★ Article Marketing for SEO by Michael Martinez

★ Article Marketing and Submission WBF by Rand Fishkin